Nippon TV showcased viztrick AiDi at IBC2025 in Amsterdam, Netherlands

Events
Author
Takaya Furuta

Nippon TV presented the groundbreaking intuitive on-device AI solution, viztrick AiDi at the International Broadcasting Convention (IBC2025) held from Friday, 12 September to Monday, 15 September (local time) in Amsterdam, the Netherlands.

The presentation took place at the booth of our sales partner, FOR-A COMPANY LIMITED.

Overview of IBC 2025

IBC is one of the world’s largest international broadcast equipment exhibitions, held annually since 1968. In recent years, it has taken place every September in the Netherlands. This year, the event attracted 43,858 visitors from 170 countries, generating significant excitement.

As with last year, the “IBC Future Tech” area, dedicated to showcasing cutting- edge technologies, featured a large section focused on AI-powered solutions. This highlighted the strong global interest among broadcasting professionals in the application of AI technologies.

For more details about IBC2025, click here.

Booth Presentation Overview

The exterior view of the AiDi exhibit within the FOR-A COMPANY booth.

At IBC2025, we presented the first installment of the AiDi Sports Package, featuring powerful and intuitive real-time video analysis functions optimized for baseball and soccer/football production.

In addition to showcasing past broadcasting use cases, we provided live demonstrations and hands-on experiences at the booth. As a result, the exhibit drew strong interest not only from broadcasters worldwide but also from representatives of educational institutions, generating a wide range of responses across various industries.

  • Real-time tracking of player speed and distance 
  • Visualization of field distances and angles 
  • Intuitive 2.5D drawing tools for on-field graphics
  • Automatic player profile display via facial recognition
  • Automatic score graphics generation through scoreboard recognition
  • Vertical video cropping (not included in the first installment of the Sports Package)

AiDi’s real-time processing, independence from internet connectivity, and intuitive user experience were highly valued by users and received extremely positive feedback.


We would like to thank everyone who visited us at the venue!

At Nippon TV ’s AiDi Project, we will continue to advance our AI tools to support sports program production.

If you are looking to enhance the direction of your sports broadcasts or streaming, or improve production efficiency, please feel free to contact us!

Author

Takaya Furuta

Engineer

Creative Technology Lab, Engineering & Technology
Global Strategy Headquarters, Content Strategy Headquarters

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