Nippon TV Wins Four Awards, Including 2025 JBA Best Technology Award
Nippon TV received the Best Technology Award in the Technical Achievements Category at the 2025 Japan Commercial Broadcasters Association (JBA) Awards for its innovation titled “Streamlining the 3D Scanning Workflow and Its Applications” (referred to below as “the technology”).
The Technical Achievements Category of the JBA Awards recognizes developments and innovations in broadcasting technology that contribute to the advancement of the commercial broadcasting industry. It is regarded as one of the most prestigious honors in the field of video technology in Japan.
Nippon TV has an impressive track record in this category, having received the Best Technology Award twice and the Excellence Award six times over the past five years. This reflects the consistent recognition of its ongoing technological innovation.
👉Click here to learn more about the JBA Awards.
The technology has earned three awards to date, with the JBA Best Technology Award marking its fourth major recognition.
◆2024 Technology Advancement Award—Content Technology Prize,
presented by the Institute of Image Information and Television Engineers (ITE)
◆2024 Technical Development Award,
presented by the Motion Picture and Television Engineering Society of Japan, Inc. (MPTE)
◆Awarded in the Broadcasting Technology Category of the 2025 Hoso Bunka Foundation Prize
Streamlining the 3D Scanning Workflow with 3D Gaussian Splatting
Overview of the Technology
The technology uses 3D Gaussian Splatting to address key challenges in conventional 3D scanning workflows.
Limitations of the Conventional Workflow
- Required expensive, dedicated scanning equipment
- Post-shoot data processing took several weeks
- Specialized editing work was essential to achieve broadcast-quality output
Key improvements with the New System
- Supports General-Purpose Devices
3D data can be captured simply by recording approximately 10 minutes of footage using a smartphone or a similar device. - High-Speed Processing
AI-powered automatic processing enables the rapid generation of high-quality 3DCG. - Enhanced Usability
A user interface (UI) that enables effortless operation without the need for specialized knowledge.
Impact
These advancements significantly lower the barriers to adopting 3D, enabling greater efficiency and diversity in CG production within broadcasting environments.
Use Cases
This technology is being utilized in the following ways:
- Sports Broadcasting
Automatically generates 3DCG of competition courses for real-time compositing within studio environments. - Disaster Reporting
The damage from the Noto Peninsula earthquake has been recorded and visualized as 3D data, which is available via a dedicated website as both a digital archive and a 3D viewer.
These use cases enhance the quality of visual communication and contribute to improved viewer understanding.
Preserving the Memory of Wajima：Understanding the Noto Peninsula Earthquake Through 3D Visualization
👈Explore how this technology has been applied in real-world disaster reporting.
（Japanese only）
At Nippon TV, we are continuously working to enhance production efficiency and expand the possibilities of content expression through the adoption of advanced technologies.
These efforts extend beyond the broadcasting field and are expected to generate broader social value. Looking ahead, we are exploring applications in a wide range of areas, including education, documentation, cultural heritage preservation, and tourism.
